Deep Dive 14 minutes Premium

US Survey Update: Online Apparel Shopping Continues To Gain Momentum Heading Into Christmas (Full Report)

What's Inside

Coresight Research’s December 15 survey provides a detailed update on US consumers’ behaviors, concerns and expectations amid the coronavirus crisis, with a focus on the implications for US retail.

This week, we discuss what shoppers are doing and where they are going as we head into the holiday peak, covering the following:

  • What activities respondents have done in the past two weeks and what they expect to do in the next two weeks
  • Whether respondents are currently avoiding public areas or travel—and which types of places or travel they are avoiding

We also present findings and trend data on shoppers’ current online spending habits and whether they expect to retain changed behaviors from the Covid-19 crisis in the long term.

If you do not have a premium subscription, you can access select findings in a complimentary abridged report.

Click here to view additional coverage of the impact of Covid-19 on retail, which includes US consumer survey findings from previous weeks.


What’s the Story?

What Shoppers Are Doing and Where They Are Going

More Consumers Had Bought Apparel Online and In-Store in the Past Two Weeks

Slightly More Consumers Expect to Go on A Trip than Actual Behavior Indicates

Eight in 10 Are Currently Avoiding Public Places

Reviewing Trend Data in Current Purchasing Behavior

What Consumers Are Currently Buying More Of and Less Of

Over Seven In 10 Are Switching Spending Online

What Consumers Are Currently Buying More Of Online

Almost Half Expect to Retain Changed Behaviors over the Long Term

What We Think


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