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US Retail Traffic and In-Store Metrics, November 2019: Traffic Decline Steepens Slightly but Black Friday Performs

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Coresight Research’s monthly reports keep you up to date on US and UK retail sales, US retail traffic and in-store metrics, selected US retailers’ same-store sales and key global consumer indicators. Click here to view our full collection of Monthly Reports.

Highlights from our November Retail Traffic report:

  • US store-based traffic fell at a faster rate in November than October’s 5.5% decline
  • Black Friday provided a boost, although retail traffic was still lower this Black Friday than last year
  • Transaction volume also slipped, although at a slower rate and with a Black Friday increase

The bright spots were conversion rates, returns and shopper yield, all of which posted improved results.

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