What's Inside

Our third annual US online grocery survey explores who is buying groceries online and from which retailers.

This report discusses findings across the following key topics:

• The proportion of US consumers buying groceries online, including by age and income levels, and the proportion expecting to buy online in the coming 12 months
• Whether the coronavirus outbreak has impacted how or whether consumers buy groceries online
• Which retailers online grocery shoppers bought from—and how online shopper numbers compare to in-store shopper numbers for major retailers
• Whether Amazon Prime members tend to shop more or less than average at different retailers
• Which Amazon grocery services (such as Prime Now and Amazon Fresh) shoppers have used
• Whether respondents mainly use delivery or collection services for grocery e-commerce orders
• How much of consumers’ total grocery shopping is done online, and which food and nonfood grocery categories they have bought via e-commerce

We provide year-over-year comparisons for many data points. Retailers discussed in this report include Aldi, Amazon, Costco, Kroger, Target, Walmart and Whole Foods Market.

Note:

Our August 2020 report US Survey Update: Online Grocery Shopping Looks To Be Here To Stay provides updated survey findings on a number of questions asked in our annual online grocery survey, in the wake of the coronavirus crisis.

Our September 2020 report US E-Commerce: Post-Crisis Outlook provides updated estimates for online grocery market growth.