Insight Report 3 minutes PremiumUS Mother’s Day Preview: 2019 Spending is Expected to Reach Record High of $25 Billion Coresight Research April 29, 2019 Executive Summary According to an annual Mother’s Day spending survey from the National Retail Federation (NRF) and Prosper Insights & Analytics, about 84% of US consumers plan to celebrate Mother’s Day this year, broadly in line with last year’s 86%. The NRF projects that total spending on Mother’s Day in the US this year will reach $25.0 billion, a record high. The average Mother’s Day spend per person will be $196.5 this year, up from $179.8 last year. The survey indicated that jewelry will be the biggest Mother’s Day gift category by total sales this year; the NRF predicts that shoppers will spend $5.2 billion on jewelry. The second-biggest spending category will be special outings such as brunch or dinner, on which shoppers will spend an estimated $4.6 billion this year. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Weinswig’s Weekly: Focus on Superior Brand Building To Be BEST in RetailUS Consumer Tracker: Conflicting Trends in Behavior, Plus an Early Look at Memorial Day PlansUnderstanding Cross-Channel and Cross-Category Shopping: US Consumer Tracker Extra, July 2023Singles’ Day 2023 Performance: Positive Reports from Major E-Commerce Platforms