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May 2019 US Monthly Retail Traffic and In-Store Metrics: Memorial Day and Mother’s Day Boost Traffic

Coresight Research

Executive Summary

Coresight Research’s monthly reports keep you up to date on US and UK retail sales, US retail traffic and in-store metrics, selected US retailers’ same-store sales and key global consumer indicators. Click here to view our full collection of Monthly Reports.

Our US Monthly Retail Traffic and In-Store Metrics Report reviews year-over-year changes in selected store-based metrics, including sales, traffic and conversion rates.

Highlights from our May Retail Traffic report:

  • US store traffic declined 8.9% year over year in May. The conversion rate (CVR) advanced 0.2 percentage points, average transaction value (ATV) grew 4.1% and the product return rate was flat year over year.
  • May’s traffic varied over the course of the four weeks: The third week of the month had the lowest decline of 4.8%. Traffic declined in week 1 by 11.8%, in week 2 by 9.5% and week 4 by 7.8%.
  • The northeast experienced the largest decline in traffic at 12.5% and the west experienced the largest decline in sales at 7.0%. The west had the smallest decline in traffic at 7.5% and the south had the smallest decline in sales at 3.8%.

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