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May 2019 US Monthly Retail Traffic and In-Store Metrics: Memorial Day and Mother’s Day Boost Traffic

Executive Summary

Coresight Research’s monthly reports keep you up to date on US and UK retail sales, US retail traffic and in-store metrics, selected US retailers’ same-store sales and key global consumer indicators. Click here to view our full collection of Monthly Reports.

Our US Monthly Retail Traffic and In-Store Metrics Report reviews year-over-year changes in selected store-based metrics, including sales, traffic and conversion rates.

Highlights from our May Retail Traffic report:

  • US store traffic declined 8.9% year over year in May. The conversion rate (CVR) advanced 0.2 percentage points, average transaction value (ATV) grew 4.1% and the product return rate was flat year over year.
  • May’s traffic varied over the course of the four weeks: The third week of the month had the lowest decline of 4.8%. Traffic declined in week 1 by 11.8%, in week 2 by 9.5% and week 4 by 7.8%.
  • The northeast experienced the largest decline in traffic at 12.5% and the west experienced the largest decline in sales at 7.0%. The west had the smallest decline in traffic at 7.5% and the south had the smallest decline in sales at 3.8%.

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