July 2019 US Monthly Retail Traffic and In-Store Metrics Report: Increased Traffic Post Independence Day Weekend

Executive Summary

Coresight Research’s monthly reports keep you up to date on US and UK retail sales, US retail traffic and in-store metrics, selected US retailers’ same-store sales and key global consumer indicators. Click here to view our full collection of Monthly Reports.

Our US Monthly Retail Traffic and In-Store Metrics Report reviews year-over-year changes in selected store-based metrics, including sales, traffic and conversion rates.

Highlights from our July Retail Traffic report:

• US store traffic declined 3.8% year over year in July. The conversion rate declined 0.2 percentage points, average transaction value (ATV) grew 3.9% and the product return rate declined 0.3 percentage points.
• July’s traffic varied over the course of the four weeks: The week after the Independence Day weekend performed the best. July 16, the second day of Amazon’s two-day Prime Day, registered low traffic.
• The west experienced the largest decline in traffic at 5.8% and the south experienced the largest decrease in sales at 3.3%. The south had the smallest decline in traffic at 2.7% and the northeast had the largest increase in sales at 3.5%.