US Holiday 2018: Gifting (and Self-Gifting) Outlook
December 6, 2018
Key Points
We review the categories, products and brands that are likely to be in demand this holiday season.
- Consumer research shows that gift cards will be the most desired gift this season: Gift givers can offer recipients a variety of experiences and services as well as product purchases.
- Gift cards for experiences will be particularly popular this season.
- Among the most popular gifts adults would like to receive are comfortable clothing, accessories and tech gadgets.
- Popular gifts children would like to receive include dolls, plush toys and figurines.
We review the categories, products and brands that are likely to be in demand this holiday season.
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