US Holiday 2018: Gifting (and Self-Gifting) Outlook

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Key Points

We review the categories, products and brands that are likely to be in demand this holiday season.

  • Consumer research shows that gift cards will be the most desired gift this season: Gift givers can offer recipients a variety of experiences and services as well as product purchases.
  • Gift cards for experiences will be particularly popular this season.
  • Among the most popular gifts adults would like to receive are comfortable clothing, accessories and tech gadgets.
  • Popular gifts children would like to receive include dolls, plush toys and figurines.

We review the categories, products and brands that are likely to be in demand this holiday season.

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