US Holiday 2018: Gifting (and Self-Gifting) Outlook

Key Points

We review the categories, products and brands that are likely to be in demand this holiday season.

• Consumer research shows that gift cards will be the most desired gift this season: Gift givers can offer recipients a variety of experiences and services as well as product purchases.
• Gift cards for experiences will be particularly popular this season.
• Among the most popular gifts adults would like to receive are comfortable clothing, accessories and tech gadgets.
• Popular gifts children would like to receive include dolls, plush toys and figurines.