US Grocery Embraces Pop-Ups

Executive Summary

In this report, we share insights on grocery pop-up stores, the benefits they offer and what grocery retailers are doing in the space.

• Grocery retailers and brands have started experimenting with pop-up stores. Some include online pure-play retailer Jet.com, meal kits firm Blue Apron, brand owner Kraft, startup SÜPRMARKT and gourmet food retailer Harry & David.
• Pop-ups offer the opportunity to build private-label brand recognition and create new revenue streams, and transform grocery shopping into a more exciting experience through compelling store designs, fun events, food festivals, health seminars and cooking demonstration events.
• We expect more grocery retailers to use pop-up stores to test new products, brands, store designs and locations.