Deep Dive 14 minutes PremiumUS Generations and Spending: The Future of Millennials’ Consumer Behavior, Influenced by Covid-19 Coresight Research May 27, 2020 What's InsideIn this first report in our US Generations and Spending series, we focus on the buying behaviors of millennials, which have recently been altered by the coronavirus lockdown. We explore how these changes may impact millennials’ spending in the long term. This report covers the following key content: Product categories that US millennials have been buying more of during the coronavirus lockdown Ways in which millennial consumers expect to change their behavior after the outbreak ends The size of the millennial demographic in the US and its expected growth through 2030 Millennial households’ share of total US spending—and average expenditure on different retail categories We discuss the implications for retailers and the actions that they could take to adapt their assortment and selling strategies to reflect millennials’ changed spending behaviors moving forward. Click here to read Coresight Research’s coverage of the Covid-19 crisis, which includes weekly surveys on US consumers’ behaviors, concerns and expectations, with a focus on the implications for US retail. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: 4Q23 US Retail Inventory Insights: Inventory Turnover Ratios Grow Following the Holiday SeasonChina Consumer Tracker: Renewed Spending Caution—Plus 2023 Travel PlansIntroducing the New “Tech 25”: Retail-Tech Companies To Watch in 2024 and Beyond—InfographicWeinswig’s Weekly: The Festivalization of Retail: Shop Sooner, Celebrate Bigger