US CPG Sales Tracker: Online Food Sales Grow 90%, Outpacing Total E-Commerce Growth

What's Inside

The Coresight Research and IRI monthly US CPG Sales Tracker provides our data-driven insights into online sales trends in the US CPG industry—covering the product categories of food & beverage; health & beauty; and general merchandise & homecare.

In this report, we present five key insights from the four weeks ended July 12, 2020, across the following metrics:

• Year-over-year growth of CPG e-commerce sales versus growth in total CPG sales, as well as online penetration rates in food and nonfood CPG
• Online sales growth by category type
• Breakdown of online sales by category
• Online sales growth of food & beverage departments
• Online sales growth of nonfood departments such as beauty and homecare

Click here to read the previous report in our US CPG Sales Tracker series.