Reasons to Read

Explore the latest trends in the US consumer packaged goods (CPG) market, based on real-world sales data. In the latest four-week period, the beauty category continued to grow rapidly, continuing a trend seen through 2025.

Read this report to report to discover answers to these and other questions:

• How CPG e-commerce growth has moderated and how it compares to the prior quarter’s performance.
• How growth rates are shaping up in CPG sectors—food & beverages, health & beauty, and general merchandise & homecare—in the holiday quarter.
• Why the beauty category is maintaining its leadership in growth, with both online and total sales posting strong numbers.

Data in this report include: e-commerce vs. in-store sales growth by department; category-level performance within food, beauty, and general merchandise.

Other relevant research:

• More reports in our US CPG Sales Tracker series
• The Coresight Research Food, Grocery and CPG Retail Hub