US Consumer Tracker: Introducing Our New Data on Consumers’ Shopping Behavior (Full Report)

What's Inside

Coresight Research’s January 4 survey provides a detailed update on US consumers’ behaviors, concerns and expectations amid the coronavirus crisis, with a focus on the implications for US retail.

This week, we introduce new survey data on what shoppers are buying and which retailers they are buying from. Our new tracker questions and recurring weekly questions cover the following:

• What product categories respondents had purchases in-store and online in the past two weeks
• Which retailers respondents had bought food or nonfood products from in the past two weeks
• What activities respondents have done in the past two weeks and what they expect to do in the next two weeks
• Whether respondents are currently avoiding public areas—and which types of places they are avoiding

We also present findings and trend data on shoppers’ current online spending habits and whether they expect to retain changed behaviors from the Covid-19 crisis in the long term.

If you do not have a premium subscription, you can access select findings in a complimentary abridged report.

Click here to view all of our weekly survey reports.

CONTENTS

What’s the Story?

What Shoppers Are Buying and Which Retailers They Are Buying From

What Consumers Bought In-Store and Online

Retailers: Where Consumers Shopped

What Shoppers Are Doing and Where They Are Going

Fewer Consumers Had Visited an Enclosed Shopping Center

Slightly Fewer Consumers Expect to Dine in a Restaurant

Over Eight in 10 Are Currently Avoiding Public Places

Reviewing Trend Data in Current Purchasing Behavior

What Consumers Are Currently Buying More Of and Less Of

Over Seven in 10 Are Switching Spending Online

What Consumers Are Currently Buying More Of Online

What We Think

Methodology