US Back to School 2024: How and Where Will Consumers Shop?—Uncovering the Channels and Retailers Set To Capture Share

What's Inside

How and where will consumers shop for back-to-school (BTS) products? We continue our US Back to School 2024 series of reports by diving into proprietary survey findings on the channel and retailers set to capture share this BTS season.

Data in this research report include:

• BTS shopping expectations by channel—online versus in-store
• Average planned spend per child on BTS shopping by channel—2023 vs. 2022
• Where BTS shoppers plan to shop, by retailer—overall and breakdowns by school level and household income
• Where BTS shoppers plan to shop, by retailer—online versus in-store

Companies mentioned in this report include: Amazon, American Eagle Outfitters, Dollar Tree, Dollar General, Gap, Target, Walmart

Other relevant research:

• US Back to School 2024: Preparing for Class—Unveiling Consumer Spending Expectations
• US Back to School 2024: Popular Products and Classroom Chic—Which Categories and Apparel Brands Will Dominate the Season?
• For more insights into consumer behaviors and expectations in US retail, click here to view our full collection of US Consumer Survey Insights and US Consumer Survey Insights Extra
• The Coresight Research US Consumer Survey Insights Databank provides insight into US consumer behaviors from our weekly surveys.