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US Back to School 2021: Popular Product Categories This Season To Be Determined by Potential Return to In-Person Classes

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Coresight Research

What's Inside

As part of our US Back to School 2021 series, we discuss the product categories that are likely to see strong sales and the drivers behind category shifts. Using proprietary US consumer survey findings, we analyze consumer spending expectations this season.

Read our previous report in the US Back to School 2021 series for expectations and implications around the Child Tax Credit, a return to in-person classes and uncertainty around school reopenings.

Contents (Click to navigate)

What’s the Story?

Why It Matters

Popular Product Categories This Back-to-School Season: In Detail

Top BTS Categories: Stationery and Apparel

Greatest Declines in BTS Categories: Electronics and Home-Office Furniture

Top Brands and Retailers for BTS Shopping

What We Think

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