Uppercase Launches Tech-enabled Popup-to-Permanent Retail Solution for Catalyzing DTC Brands’ Growth

Executive Summary

Uppercase has launched a modern retail solution for direct-to-consumer (DTC) brands and companies looking to grow with brick-and-mortar retail stores.

• The company provides a tech-enabled and flexible retail store solution for brands that want to launch, analyze and grow their brick-and-mortar retail presences.
• Uppercase combines real-estate and retail data to provide access to up-and-coming and desirable retail neighborhoods. The company provides brands with insights into where retail stores should be located, at what times the stores should open, and how data-informed merchandising plans can be created.
• The company received $4.8M in seed funding led by LererHippeau, the NYC-based seed stage venture capital fund, which has invested in many innovative brands, including Allbirds, Casper, Everlane, Glossier, Dia& Co, and Warby Parker, and CRV the investor behind Dropbox, Classpass, and Doordash.