Unlocking the Value of Social Commerce Models: Resale, Rental, Subscription and Community Building

Executive Summary

Business models that are beneficial to society’s long-term development are strengthening their appeal as consumers increasingly seek retailers and brands that have meaning and purpose.

• Spending money in a more socially aware manner is a growing trend. Retailers and brands are highlighting their environmentally friendly, healthy, ethical and eco-aware efforts and integrating these concepts in brand messaging and marketing.
• The rise of social commerce business models, including resale, rental, subscription and community building, can generate value and contribute to sustainable development.
• Start-ups are pursuing this business opportunity, and we highlight four in this report: Kidbox, Part & Parcel, Rent the Runway and Villageluxe.