Deep Dive 10 minutes PremiumUnderstanding WeChat, China’s Super App: Part 2 — How WeChat Mini Programs Spell Opportunity for Brands and Retailers Coresight Research January 12, 2019 Executive SummaryWeChat dominates the social media scene in China — so much so that even large companies are leveraging its reach over using their own apps, and even buying add space in WeChat games. To tap into this opportunity, WeChat has been developing “mini programs” that operate within WeChat but function as a separate company app would, allowing users to order, pay for, pick up or have goods delivered. What’s the opportunity? Most WeChat mini program users are 18–39 years old. Users are evenly spread across different city tiers. Gaming, retail and tools are the most popular WeChat mini programs. WeChat mini programs can be a valuable tool for companies and brands to reach customers. WeChat’s social aspect makes it dramatically different to stores’ native apps. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: US Consumer Tracker Databank—New DataThree Data Points We’re Watching This Week: US Retail FocusResearch Preview: Market Navigator—US Healthcare99 Cents Only and Family Dollar Store Closures: Implications from Shopper Profiles and Store Locations