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Under Armour Announced Senior Management Changes in North America

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Coresight Research

Key Points

  • Under Armour has announced Jason LaRose will assume the position of Company President for North America. He will succeed Matthew Mirchin.
  • Mirchin will stay with the company and serve as Strategic Advisor, Global Revenue.
  • LaRose joined Under Armour in 2013 to lead the company’s global e-commerce business.

Under Armour has announced Jason LaRose will assume the position of Company President for North America. He will succeed Matthew Mirchin, who will stay with the company and assume the position of Strategic Advisor, Global Revenue. The changes are effective October 1, 2016.

Mr. LaRose joined Under Armour in 2013 to lead the company’s global e-commerce business. He eventually became Senior Vice President of Digital Revenue in 2015. No successor has been chosen for this position as of the time of writing. Mr. Mirchin has been with the company since 2005 and has worked in a number of senior management positions in sales and marketing.

The company is expected to announce third-quarter earnings on October 23, 2016.

 

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