Company Earnings Update 5 minutesRegister for Free AccessUlta Beauty Analyst and Investor Day: Key Takeaways Coresight Research October 18, 2016 Executive Summary Ulta Beauty, through its rigorous and thorough data collection and mining, has been able to make meaningful changes to the company. The company has focused on collecting data on its core consumers, getting to know them better than ever. Ulta’s Ultamate Rewards loyalty program has proven a success for the company, and loyalty program members currently represent more than 90% of the company’s sales. The rewards program also helps the company gather customer data. Ulta has focused some of its marketing strategy within channels that appeal to Latina consumers, as the company noted that one in three Americans will be Latino by 2050. Ulta has worked to make sure that beauty enthusiasts have beauty content and product available at any moment of the day via its new mobile app and e-commerce platform, and has gained brand loyalty in the process. Ulta is filling a gap within the specialty beauty category that is currently small, but that shows promising growth. Beauty consumers are moving away from mass beauty products in favor for prestige brands. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: Web3 and the Supply Chain: Blockchain, Digital Twins and More—Insights Presented at Shoptalk Europe 2023Three Things You Need To Know: Inclusivity in Retail—Opportunities for 2023Market Outlook: UK Home-Improvement Retailing—Easing Market Conditions and Pent-Up Demand To Support Sales GrowthStore Tracker Extra: US and UK Store Openings and Closures 2022 Review and 2023 Outlook