Insight Report 10 minutes PremiumU.S. Back To School 2014 Coresight Research August 20, 2014 Executive SummaryAugust has traditionally captures the lion’s share of BTS spending (about 60%) and with a buy-now-wear-now mentality getting more and more delayed until seasons ‘cool’ colors and silhouettes. A handful of retailers reporting Q2 results have commented on a recent pick up in BTS categories and are hopeful for an improvement in the category versus a year ago. However, we believe BTS is becoming less relevant for the consumer. Mom is not going into the stores and making one big purchase to get her kids ready for school like they have been doing since the 1960s. According to the NRF, “by mid-August, the average family with children in grades K-12 had completed just half of their back to school shopping. NRF’s latest survey shows that nearly 1/4 of families had not started shopping yet, up from 20% the same time last year.” On the plus side: consumer metrics such as un- employment and housing prices are trending positive; about half a million additional students enrolled this fall support increased demand; BTS is after all a needs-based spend and consumers are not in dire straits like they have been in the past and going to school with half-used On the negative side: retailers have not aligned supply with demand and they continue to overbuy for BTS leading to excess product on selling floors and unplanned markdowns; we believe that Holiday will start off slow as there is no MUST HAVE item ; “Christmas Creep” as retailers want to clear the selling floor and put out Holiday items earlier and earlier (think 9/1 versus 11/1), they will start to clearance BTS items and think about ordering less and less over Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Luxury Retailing—US Real Estate Insights: Contrasting Expansion and Consolidation TrendsChina Consumer Tracker: Consumer Sentiment Continues To FluctuateWeekly US and UK Store Openings and Closures Tracker 2023, Week 3: US Closures Down 24%Target’s Gains, Consumer Activities and Mapping Amazon Shoppers: US Consumer Tracker 2023, Week 24