Insight Report 6 minutes Premium

Top Three Takeaways from Loop Commerce’s “Shopping for Others: Unlocking a BlindSpot in Digital Commerce” Event

Executive Summary

On June 13, the Fung Global Retail & Technology team attended a Loop Commerce event in New York entitled “Shopping for Others: Unlocking a Blind Spot in Digital Commerce.” Our top three takeaways were:

  • Retailers should have strategies in place to help alleviate the anxiety of gifting.
  • Personalized marketing is now expected by most brand-loyal customers, who do not see it as creepy—and gift data is critical to effective personalization.
  • Gifting can also be an opportunity to showcase experiential retailing, acquire new customers and reduce returns.

This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.
If you wish to learn more about our subscription plans and become a paying subscriber, click here.