Tidal Labs: Data-Driven Consumer-to-Consumer Marketing

Executive Summary

• Tidal Labs gives companies access to influencers on a mass scale and helps media outlets manage the content that influencers create for them.
• The company’s data-driven platform, ContentMetric, matches multiple influencers with brands and solves the problem of scale in influencer marketing.
• The trend of higher portions of marketing budgets being directed towards influencers across many industries presents an opportunity for companies like Tidal Labs. Influencer marketing currently accounts for 2–10% of total marketing budgets.