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Tidal Labs: Data-Driven Consumer-to-Consumer Marketing

Executive Summary

  • Tidal Labs gives companies access to influencers on a mass scale and helps media outlets manage the content that influencers create for them.
  • The company’s data-driven platform, ContentMetric, matches multiple influencers with brands and solves the problem of scale in influencer marketing.
  • The trend of higher portions of marketing budgets being directed towards influencers across many industries presents an opportunity for companies like Tidal Labs. Influencer marketing currently accounts for 2–10% of total marketing budgets.

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