InfographicThree Data Points We’re Watching This Week, Week 14: What US Consumers Think About Tariffs John Mercer, Head of Global Research and Managing Director of Data-Driven Research April 4, 2025 Reasons to ReadOur Three Data Points We’re Watching This Week series spotlights key data points from this week’s research. Discover key data points we are watching in week 14 of 2025. This week, which saw the US announce reciprocal tariffs, we spotlight proprietary survey findings on what US consumers think about tariffs, including their greatest concerns and perceptions of benefits. Look out for the full research report behind these data points, publishing soon. Other relevant research: Adapting to Tariff Pressures: Strategies for Retail Success Inflation Up, Sentiment Down: Alarm Bells for the US Consumer Economy? All graphics in the Three Data Points series This document was generated for Other research you may be interested in: Weekly UK Store Openings and Closures Tracker 2025, Week 13: Kingfisher Announces Store Expansion Plans; Whole Foods Opens New London StoreUS Retail Sales Outlook—Preview: Latest Retail Projections in the Absence of Government DataSentiment Dives, Tariff Pessimism Deepens, Reactive Shopping Entrenches: US Consumer Survey InsightsJCPenney Merges with SPARC Group to Form Catalyst Brands—What It Means for US Retail