Deep Dive 19 minutes PremiumThink Tank: US Retail Loyalty Programs—Redefining Customer Engagement Coresight Research May 19, 2022 What's InsideThe Coresight Research Think Tank series delves into the trends and segments that we have identified as presenting growth opportunities in retail in 2022 and beyond. In this report, we explore loyalty programs in US retail, presenting insights across the following key topics: The benefits that make loyalty programs attractive to shoppers and what they tend to dislike, informed by proprietary survey insights The competitive landscape for US loyalty programs in key retail sectors How demand for unlocking first-party data is driving the loyalty-program market How NFTs are broadening the scope of loyalty programs to engage and reward consumers Three opportunities to make loyalty programs more attractive Click here for all of our Think Tank reports. Contents (Click to navigate) Introduction US Retail Loyalty Programs: A Think Tank Consumer Positions on Loyalty Programs: Our Survey Data Competitive Landscape Market Drivers Opportunities for Retailers: Making Loyalty Programs More Attractive What We Think Appendix: About Coresight Research’s RESET Framework This report is for subscribers only. Learn more about subscriptions here.If you are a subscriber, please log in. This document was generated for Other research you may be interested in: Coresight Bites: US Furniture and Home Furnishings—E-Commerce Penetration DeepensMarch 2023 China Retail Sales: Total Sales Growth Accelerates as Many Sectors Report GainsShein in Fast Fashion—Update: Establishing Dominance Through New Strategies and Business Expansion PlansChina Consumer Tracker: Avoidance Drops Ahead of Chinese New Year