Reasons to Read

The US menswear market is becoming more focused on comfortwear, casualwear and activewear, with these categories trending among consumers amid the Covid-19 pandemic. We explore the market shift and discuss what brands and retailers are doing to differentiate themselves in an increasingly competitive environment.

This report covers the following:

• A Covid-19 casualization timeline—including major work-from-home announcements and Chapter 11 bankruptcy filings that impact the US menswear market
• Coresight Research estimates for the US menswear market size in 2020
• Men’s clothing sales by category in 2019
• The top 10 menswear brands, by market share—considering five-year growth and category trends
• Major retailers that have cited opportunities in the activewear and casualwear space—including Burlington, Kohl’s, Ross Stores and The TJX Companies
• Select brands’ and retailers’ efforts to differentiate themselves in the US menswear space—including Levi’s, Lululemon, PVH Corp. and Walmart
• Collaborations involving men’s outdoor and activewear brands—including The North Face and Hanesbrands’ Champion

Click here to read about the impacts of the casualization trend on the US businesswear market.