The Evolving Gender-Free Category: Trends and Opportunities in Apparel, Footwear, Jewelry and Beauty

What's Inside

We examine the growing gender-free category, considering how education and fit are relevant for brands or retailers entering the category. We discuss the evolution of the category, covering the following:

• The mainstreaming of gender identity
• Legal requirements promoting the category
• Store openings
• Product launches
• Celebrity brands

Read our report on inclusivity trends in retail.

Contents (Click to navigate)

Introduction

What’s the Story?

Why It Matters

The Evolving Gender-Free Category: Coresight Research Analysis

Mainstreaming of Gender-Identification Categories Beyond Men and Women

Legal Changes Are Pushing the Category Forward

Gender-Free Specialty Retailers Opened Stores Focusing on Teens and Kids

Gender-Free Launches Expand, Led by Mass Market and Accessible Luxury

Celebrity Product Launches and Fashion Promotion Legitimize the Category

Education, Technical Design and Fit: Considerations for Entering the Category

What We Think