Insight Report 6 minutes PremiumThe Disruptor: Tubatu – An O2O Disruptor in the Home Décor Market Coresight Research January 24, 2017 Executive Summary Tubatu is a B2C e-commerce platform which aims to provide interior design and home décor services by linking customers to local professionals. The company is estimated to be worth US$2 billion. GMV of the O2O home décor market in China was ¥151 billion in 2015, up 40% year over year, and comprises 10% of the total home décor market, according to China Construction Decoration Association. Tubatu acts as a disruptor in the home décor market, as it increases the transparency of the construction process and brings together over 950,000 interior designers and 70,000 décor companies in an integrated platform from which consumers can choose from. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Weinswig’s Weekly: There Go Amazon’s Private Labels!December 2022 US Housing Market Indicators: Pending, Existing and New Home Sales All Decline as Affordability Gap WidensJuly 2023 UK Retail Sales: Wet Weather Slows Retail Sales GrowthUS Apparel and Footwear—Retail 2024 Sector Outlook: While Resilience Remains, E-Commerce Continues To Cede Share to Physical Stores