Insight Report 6 minutes PremiumThe Disruptor: Tubatu – An O2O Disruptor in the Home Décor Market Coresight Research January 24, 2017 Executive Summary Tubatu is a B2C e-commerce platform which aims to provide interior design and home décor services by linking customers to local professionals. The company is estimated to be worth US$2 billion. GMV of the O2O home décor market in China was ¥151 billion in 2015, up 40% year over year, and comprises 10% of the total home décor market, according to China Construction Decoration Association. Tubatu acts as a disruptor in the home décor market, as it increases the transparency of the construction process and brings together over 950,000 interior designers and 70,000 décor companies in an integrated platform from which consumers can choose from. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Weekly US Store Openings and Closures Tracker 2025, Week 13: Dollar Tree and Five Below Drive Store OpeningsWeekly US and UK Store Openings and Closures Tracker 2025, Week 11: US Store Openings Gain Momentum—Updates from BJ’s, Dick’s, Macy’s and MoreHigh-Tech Retailing—Four Technologies That Retailers Can Use to Enchant Consumers: Insights from the Retail Track at CES 2025RetailTech: Empowering Retail’s Front Line, Creating Smarter Stores—Five Tech-Driven Strategies for Associate Enablement
