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The Dandy Lab

Executive Summary

  • At Old Spitalfields Market, in the heart of London’s tech and financial center, a modern lifestyle concept store for men—The Dandy Lab—recently opened its doors.
  • We visited the store, which fuses fashion, lifestyle and technology, and were given a private tour by one of its co-founders, Julija Bainiaksina, who demonstrated to us a shopping experience that combines retail with technology.

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