What's Inside

Coresight Research has 12 questions about the upcoming holiday selling season, which promises to be the most interesting in our team’s collective memory. In this report, we present and provide answers to the final three questions, which explore the potential for an early start to the season this year and how growing consumer interest in sustainability could affect holiday shopping.

This report covers the following key topics:

1.  The postponement of Amazon’s Prime Day and expected early surge of holiday shopping

2.  Contact-light fulfillment—curbside pickup and BOPIS (buy online, pick up in store)

3.  A green Christmas—heightened consumer awareness of sustainability

We discuss the implications of our insights for brands, retailers and technology vendors.

The 12 Questions of US Holiday Retail 2020 series also includes reports on the following topics:

•  The impact of changed consumer behaviors on gift giving and in-store shopping

•  The US consumer’s propensity to spend, considering the employment situation, a “wealth effect” and the upcoming presidential election

•  The impacts of Covid-19 on product availability and the supply chain—and what this means for retailers as they plan for the holidays

Click here to read all of Coresight Research’s coverage of US holiday retail.