Event Coverage 7 minutesRegister for Free AccessTech. 2018, Part 2: Hearing from Starbucks and Birchbox on Driving Digital Sales Coresight Research September 14, 2018 Executive SummaryThis week, the Coresight Research team attended the Tech. 2018 conference in London, which is produced by Retail Week and the World Retail Congress. Here are our takeaways from the second and final day of the event: Starbucks leverages data from its rewards program and mobile app to offer more targeted promotions via the app. Tech vendors can provide more than just software and technology to retailers; they can act as valuable advisors, too. Beauty-box services, such as those offered by Birchbox, can break shoppers out of their routines and prompt them to spend more on beauty products. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: Three Data Points We’re Watching This Week, Week 45: Stores, Stores, StoresHarnessing GenAI: Strategic Approaches To Combat Risk—Insights from The Lead Summit 2024A Growing Movement Toward In-Store Shopping: China Consumer Survey InsightsHoliday Survey Bites: US Consumers on Porch Piracy, Preferred Delivery Options and Fulfillment Expectations
