Target: A Timeline of Key Events

Executive Summary

As part of our Retailers’ Timelines series, we examine key events in Target’s history.

• From 2010 to 2019, Target focused on store expansion, brand collaboration and new service offerings.
• In June 2019, Target announced two days of deals to rival Amazon’s Prime Day.
• In June 2019, Target began offering same-day delivery to all customers through its own website. In 2018, Target and Shipt, a leading online same-day delivery platform, launched same-day delivery for Shipt members. In December 2017 Target acquired Shipt for $550 million in cash.
• Target started to test urban-geared formats back in 2012 and opened a small-format store near the University of Minnesota in 2014. In September 2014, Target announced plans to open smaller-format stores in San Francisco’s financial district and in Berkeley, California. Later, Target opened more small-format stores across the country.
• By May 2019, Target had 39 private labels.
• Target is constantly looking for collaborations with brands, celebrities and retailers, such as Luella Bartley, Liberty of London, Jason Wu and Marvels.

Click here to read our full collection of Retailers’ Timelines.