Takeaways from the Berns Communications Group/Story VIP Breakfast: Author and Media Guru Joanna Coles Talks Digital vs. Real Relationships

Executive Summary

On May 9, the Coresight Research team attended a breakfast event hosted by Berns Communications Group (BCG) at Story, a retail concept store in New York City. The event is part of BCG’s series honoring female leaders in the retail, fashion, media and technology industries. The event’s featured guest was Joanna Coles, Chief Content Officer of Hearst Magazines and author of Love Rules: How to Find a Real Relationship in a Digital World.

• Rachel Shechtman, Story’s Founder and CEO, and Stacy Berns, President of BCG, cohosted theevent, which drew more than 75 attendees.
• Bernsnoted the exciting news thatStory was acquired earlier this week by Macy’s, where Shechtman will act as the company’s first Brand Experience Officer.
• Joanna Coles, Chief Content Officer of Hearst Magazines and author of a new book called Love Rules: How to Find a Real Relationship in a Digital World, discussed how digital dependency is affecting relationships.