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Coresight Research x Blue Yonder: Supporting the Customer Journey—Presentation

Coresight Research

What's Inside

On January 26, 2021, Coresight Research and Blue Yonder hosted a virtual mini conference, “Supporting the Customer Journey: Localization for Speed to Market and Flexibility.” The event brought together leaders from top retailers and organizations—including AAFA (American Apparel & Footwear Association), New Balance, Orvis, PVH Corp. and Tractor Supply—to explore existing challenges in retail and the strategies that brands and retailers can employ to keep up with fast-changing consumer demand and shifting market conditions.

Click here to read our insights from the mini conference.

In this presentation, we present key findings from Coresight Research and Blue Yonder’s January 2021 survey of retailers and consumers, covering the following content:

  • The impact of Covid-19 on consumers’ purchase behaviors
  • The impact of Covid-19 on retailers’ strategies on nearshoring and sustainability
  • Differences between retailers’ perception of consumer demand and customer’s actual opinions

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