Insight Report 4 minutes PremiumSuper Bowl 2020 Preview: Football Fans Expected To Spend Record-Breaking $17.2 Billion This Year Coresight Research January 29, 2020 What's InsideEvery year, football fans across the country organize at-home watch parties, head out to bars and restaurants or visit friends for the grand finale of the football season: The Superbowl. This year’s, the 54th, will see record consumer spend, up some 9% from last year. The majority will watch the game at their own party or someone else’s. Millions will also head to bars and restaurants to watch. The National Chicken Council estimates fans will consume 1.4 billion chicken wings, up by 27 million over last year. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Shoptalk Europe 2023 Startup Pitch Competition: Preview—10 Innovators, Three Areas of Retail DisruptionWeinswig’s Weekly: Roblox and Fortnite Set the Stage for the Developing MetaverseWeekly US and UK Store Openings and Closures Tracker 2023, Week 51: Previewing Plans for 2024—Dollar General (US) and Asda (UK) To Lead Store OpeningsDay One at NRF 2023: Retail’s Big Show—Personalization Drives Retail Relevance at Every Consumer Touchpoint