Insight Report 10 minutes Premium

Streetwear: A Vibrant, Gender-Neutral Category on the Rise

Executive Summary

Streetwear has grown from a niche sector to a global phenomenon. Genderless design is the common practice in streetwear, in line with a growing gender-neutral trend. Leveraging the “drops” model, street brands have gathered a group of cult followers and reshaped the luxury industry.

  • Exclusivity and collaborations are driving the success of streetwear.
  • Asian consumers are the biggest spenders on streetwear, according to the Streetwear Impact Report.
  • Streetwear is changing the image of luxury brands.

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