Startup Kwik Challenges Amazon Dash

Executive Summary

• One-click physical “Buy” buttons allow users to seamlessly restock household essentials, and Amazon Dash first started offering these buttons in April 2015.
• Now, Israel-based startup Kwik is challenging Amazon Dash by allowing consumers to automatically reorder items from more of the brands they love with just the press of a button.
• Kwik is opening the market to a much wider range of brands and consumers.