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St Patrick’s Day Celebrations Look to be a Modest Event for Retailers, Despite Rising Numbers of US Celebrants

Executive Summary

  • US Consumers plan to spend an average of $40 this St Patrick’s Day – far less than other holidays such as Valentine’s Day’s $162 average.
  • Average spend has fluctuated over the years, although the proportion of people who say they’ll celebrate has risen.
  • From about 55% in 2009, more than 70% of 18-34 year olds plan to celebrate this year.
  • Older generations are more likely to host a dinner or attend a parade: Younger people are more likely to hit the bars or have a party.

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