St Patrick’s Day Celebrations Look to be a Modest Event for Retailers, Despite Rising Numbers of US Celebrants

Executive Summary

• US Consumers plan to spend an average of $40 this St Patrick’s Day – far less than other holidays such as Valentine’s Day’s $162 average.
• Average spend has fluctuated over the years, although the proportion of people who say they’ll celebrate has risen.
• From about 55% in 2009, more than 70% of 18-34 year olds plan to celebrate this year.
• Older generations are more likely to host a dinner or attend a parade: Younger people are more likely to hit the bars or have a party.