Insight Report 11 minutes PremiumChina Retail Insights: Countdown to Singles’ Day 2024, One Month To Go—Major Platforms Seek To Boost Growth by Supporting Merchants Charlie Poon, Analyst Sector Lead: Anand Kumar, Associate Director of Retail Research October 14, 2024 What's InsideChina’s Singles’ Day 2024 is the largest online shopping festival in the world, and the peak of the event is now less than one month away. Concluding our countdown to the event, we shed light on the Singles’ Day plans of major Chinese e-commerce platforms Alibaba and JD.com as well as short-video/e-commerce platforms Douyin and Kuaishou. This report presents timelines for the shopping festival across the covered platforms, and details of their investments and other strategies to gain a competitive edge by supporting merchants and deepening discounts for shoppers. Companies mentioned in this report include: Alibaba (Taobao and Tmall), Douyin, JD.com, Kuaishou Other relevant research: All Coresight Research coverage of Singles’ Day Key Festivals and Holidays for Promotional Campaigns in China in 2024: Calendar Retail 2024: 10 Trends in China Retail US and China E-Commerce—Retail 2024 Sector Outlook: Online Sales To Maintain Strong Growth Momentum All Coresight Research coverage of China retail Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Weekly US and UK Store Openings and Closures Tracker 2023, Week 16: US Openings UpEssentials Resilient While Select Discretionary Categories Experience Downturn: China Consumer Survey InsightsAnalyst Corner—Keep Up with Retail Dynamics: The Fast Luxury Model with Sunny Zheng2Q23 US Earnings Season Wrap-Up: A Mixed Picture Due to Weak Demand and Higher Interest Rates
