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China Retail Insights: Countdown to Singles’ Day 2024, One Month To Go—Major Platforms Seek To Boost Growth by Supporting Merchants
October 14, 2024 11 minutes

China Retail Insights: Countdown to Singles’ Day 2024, One Month To Go—Major Platforms Seek To Boost Growth by Supporting Merchants

Primary Analyst:
Charlie Poon, Analyst
Contributors
Primary Analyst:
Charlie Poon, Analyst
Sector Lead: Anand Kumar, Associate Director of Retail Research
Festivals and Holidays E-Commerce
Insight Report

What's Inside

China’s Singles’ Day 2024 is the largest online shopping festival in the world, and the peak of the event is now less than one month away. Concluding our countdown to the event, we shed light on the Singles’ Day plans of major Chinese e-commerce platforms Alibaba and JD.com as well as short-video/e-commerce platforms Douyin and Kuaishou.

This report presents timelines for the shopping festival across the covered platforms, and details of their investments and other strategies to gain a competitive edge by supporting merchants and deepening discounts for shoppers.

Companies mentioned in this report include: Alibaba (Taobao and Tmall), Douyin, JD.com, Kuaishou

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Digital Commerce Emerging Technology Festivals and Holidays E-Commerce

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