Insight Report 8 minutes PremiumSingles’ Day 2020: Analyzing New Retail Strategies Coresight Research November 20, 2020 What's InsideStarted as an online-only shopping festival, Singles’ Day has been shifting toward an omnichannel presence, leveraging Alibaba’s concept of “New Retail” to extend the event to offline retail. In this report, we discuss three key New Retail strategies that brands and Alibaba’s Tmall platform launched for this year’s Double 11: Offline experiential events—such as pop-up shops, with examples from Midea and Panasonic 3D virtual showrooms—including the Tmall 3D Mall for home-furnishing brands Online coupons Read our New Retail Briefing series to keep up to date with recent developments in New Retail in China and Beyond. Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Seasonal Shopping, 3Q23—Holidays Preview: US Consumer Tracker Extra, June 2023Consumer Activity Patterns Show Variability: US Consumer Survey InsightsAnalyst Corner—Inside the World of Luxury Retail: Global Market Learnings with Sunny ZhengWeinswig’s Weekly: The Festivalization of Retail: Shop Sooner, Celebrate Bigger
