Singles’ Day 2019: Observing China Forum—Digitalization Is Reshaping Commerce

What's Inside

Following Singles’ Day on November 11, 2019, the Coresight Research team attended Alibaba’s Observing China Forum in Beijing on November 14.

We highlight key themes from the event, focused around how digitalization is changing China’s commerce sector:

• The shift towards a consumer-centric mindset
• A step-by-step approach to implementing technologies throughout the supply chain
• Continuous innovation in response to consumer demand

The forum also considered the factors driving consumption on Singles’ Day and the future outlook of the annual shopping holiday.

Click here to read more Coresight coverage of Singles’ Day for 2019 and prior years.