Event CoverageSingles’ Day 2019: Observing China Forum—Digitalization Is Reshaping Commerce Coresight Research November 19, 2019 Reasons to ReadFollowing Singles’ Day on November 11, 2019, the Coresight Research team attended Alibaba’s Observing China Forum in Beijing on November 14. We highlight key themes from the event, focused around how digitalization is changing China’s commerce sector: The shift towards a consumer-centric mindset A step-by-step approach to implementing technologies throughout the supply chain Continuous innovation in response to consumer demand The forum also considered the factors driving consumption on Singles’ Day and the future outlook of the annual shopping holiday. Click here to read more Coresight coverage of Singles’ Day for 2019 and prior years. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Mixed Signals—Economic Optimism Continues But Consumers Feel the Strain on Personal Finances: China Consumer Survey InsightsRetailTech: Empowering Retail’s Front Line, Creating Smarter Stores—Five Tech-Driven Strategies for Associate EnablementCEO Brief: 2026 US Macroeconomic Outlook—Incremental or Inflection Point?July 2025 US Retail Sales Outlook: Projecting 3+% Growth To Continue Amid Mixed Economic Signals