Event CoverageShoptalk Spring 2026: Day 3— Retail AI and the Omnichannel Experience; Premium Brand Building; The Creator Economy Reshapes Commerce; Shoptalk Spring 2026 Key Takeaways Aaron Weingott, Editorial ConsultantSujeet Naik, Analyst Sector Lead: John Mercer, Head of Global Research and Managing Director of Data-Driven Research March 26, 2026 Reasons to ReadDiscover how AI, premium brand strategies and the creator economy are reshaping retail—from omnichannel customer experiences to physical retail expansion and the growing influence of creators on buying decisions. Read this report to uncover answers to these and other critical questions: How is Macy’s using AI to extend the in-store colleague experience into digital channels, and what does the “One Macy’s” model mean for omnichannel customer value? What strategies has New Balance used to achieve 180% growth over five years while expanding its physical retail presence and holding the line on premium pricing? How are creators influencing purchasing behavior, and why is creator-driven content more trusted by Gen Z than traditional studio content? With 110 million hours of shopping-related content watched on YouTube daily, how should brands and retailers be thinking about their presence in the creator economy? Companies mentioned in this report include: Macy’s, New Balance, YouTube, Disney, The Honest Company. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Analyst Corner: How Fast Will Agentic Commerce Scale? Three Gauges to Watch, with Charlie PoonJanuary 2025 US Retail Sales: Nearly All Sectors Report Mid-Single-Digit Sales GrowthUltrahigh Net Worth Individuals (UHNWIs) and the Luxury Consumer—UHNWIs Anchor Luxury Spending as Next Gen RisesAmazon Bids to Acquire TikTok—What It Means for US E-Commerce
