Event CoverageShoptalk Spring 2025: Day Two—Next-Generation Search and the Leading Edge of Storytelling, from Influencers to Lived Values Anna Beller, Vice President of AdvisoryJohn Harmon, CFA, Managing Director of Technology ResearchStephan Deemer, AssociateSteven Winnick, Vice President—Innovator Services March 26, 2025 Reasons to ReadCoresight Research is a research partner of Shoptalk Spring 2025, taking place during March 25–27 in Las Vegas, Nevada, US. In this report, we present insights on the second day of the conference, covering next-generation search and the future of marketing—from understanding the consumer to storytelling to building communities. This report has been updated since first published to include insights from the day’s afternoon sessions. More on Shoptalk Spring: Essential Guide to Shoptalk Spring 2025: Navigating the Future of Customer-Centric Retail with AI and Unified Commerce You can find all our coverage of Shoptalk Spring 2025 here. We cover the “Shark Reef” Startup Pitch, which took place on the first two days of Shoptalk Spring, in a separate report. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: China Singles’ Day 2025 Insights: Participation Rises but Spending Becomes More Selective Amid Tariffs, Value-Seeking and Platform ShiftsUS Tariffs: Three Actions for Risk Mitigation and Long-Term PositioningEconomic Sentiment Turns Negative This Week: Weekly US Consumer Sentiment, Week 37, 2025—InfographicShoptalk Spring 2025 “Shark Reef” Startup Pitch: Preview—12 Innovators Leveling Up the Customer Experience and Streamlining Operations