What's Inside

The Coresight Research monthly China Consumer Survey Insights series takes a regular temperature check on Chinese consumers’ behaviors and sentiment, based on exclusive proprietary survey data.

In this research report, we present findings from our latest weekly surveys, with the most recent undertaken on January 27, 2024. We focus on consumer sentiment in China, which has exhibited significant volatility in recent months. Dive into our new survey data to uncover how consumer expectations for their personal finances and the economy are diverging, against a backdrop of ongoing stimulus measures and new US tariffs.

Data in this research report are:

• Consumers’ expectations for economic conditions and personal finances in the next 12 months
• How consumers’ financial situation now compares to 12 months ago
• Activities that consumers have done in the past two weeks
• What products consumers have bought in-store and online in the last two weeks

Other relevant research:

• Read the full series of China Consumer Survey Insights reports.
• The Coresight Research China Retail Sales Databank brings together retail sales data to help you understand the trajectory of retail in China.
• Key Festivals and Holidays for Promotional Campaigns in China in 2025: Calendar
• More research reports on China retail
• Interested in more consumer survey analysis? Check out our US Consumer Survey Insights series.