Shoptalk 2019: Innovator Insights from Day 2 — VR and AR Bring “Real World” Shopping to E-Commerce; Computer Vision Enables Product Discovery; Localization Supports Offline-Online Integration

Executive Summary

The Coresight Research is in Las Vegas this week, attending and participating in the Shoptalk 2019 conference, March 3-6. These are just a few of the innovative technologies we saw at the show:

• Virtual reality (VR) and augmented reality (AR) platforms let retailers offer a 3D online shopping experience, making the online experience more like in-store shopping than ever before.
• Computer vision technology helps customers search and discover products more easily online, while helping retailers more directly target shoppers based on visual media.
• Localization strategies direct shoppers to stores, making returns easier, connecting the companies to local customers and increasing convenience for shoppers.