Shoptalk 2018: Day 2 Takeaways—Same-Day Delivery, Scan and Go and Augmented Reality

Key Points

The Coresight Research team is in Las Vegas this week, attending and participating in the Shoptalk 2018 conference held March 18–21. In this report we share our key takeaways from the second day of the conference, which include:

• Macy’s is to add mobile scan and pay checkout to all stores by the end of 2018.
• Same-day delivery is becoming the new normal; Target will be offering same-day delivery nationwide.
• The Amazon innovation approach is to “start with the customer,” and work backwards to figure out a solution.
• Brands are using social media communities to build engagement and revenue.
• Kroger says augmented reality (AR) could be used to help customers navigate the in-store shopping experience.