Insight Report 9 minutes PremiumShoppable Video: A Key Marketing Channel to Engage with Online Shoppers Coresight Research January 23, 2018 Executive SummaryShoppable video and online video marketing are becoming key marketing tools for brands, fueled by the fast growth of online video traffic. In this report: We show how online video is a convenient and effective way for brands to communicate with customers, and how online video is expected to become the main way users browse the Internet. We describe how companies are taking advantage of the growth of online video by investing in online video marketing. We feature takeaways from our interview with Karoline Gross, Founder and CEO of interactive video technology startup Smartzer. This report is for subscribers only. Learn more about subscriptions here.If you are a subscriber, please log in. This document was generated for Other research you may be interested in: Three Things You Need To Know: Metaverse Pioneers—Fashion—The Web 3.0 Strategies of Adidas and NIKEWeekly US and UK Store Openings and Closures Tracker 2023, Week 9: US Openings Up 21%2023 US Tax Tracker #2: IRS Issues $127.3 Billion in Refunds, Number of Returns Up by 10.6%Temu, the New E-Commerce Marketplace Taking the US by Storm—What Do Consumers Actually Think?
