Executive Summary

Shoppable video and online video marketing are becoming key marketing tools for brands, fueled by the fast growth of online video traffic. In this report:

• We show how online video is a convenient and effective way for brands to communicate with customers, and how online video is expected to become the main way users browse the Internet.
• We describe how companies are taking advantage of the growth of online video by investing in online video marketing.
• We feature takeaways from our interview with Karoline Gross, Founder and CEO of interactive video technology startup Smartzer.