Insight ReportShoppable Video: A Key Marketing Channel to Engage with Online Shoppers Coresight Research January 23, 2018 Executive SummaryShoppable video and online video marketing are becoming key marketing tools for brands, fueled by the fast growth of online video traffic. In this report: We show how online video is a convenient and effective way for brands to communicate with customers, and how online video is expected to become the main way users browse the Internet. We describe how companies are taking advantage of the growth of online video by investing in online video marketing. We feature takeaways from our interview with Karoline Gross, Founder and CEO of interactive video technology startup Smartzer. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Analyst Corner: US Shoppers Are Worried About Higher Prices from Tariffs—Consumer Survey Insights with John MercerSupply Chain Insights for Food, Drug and Mass Retail: Technology, Resilience and the Path to Stronger MarginsWhat You Need to Know About US Tariffs and Consumers’ and Retailers’ Reactions—April 2025 UpdateAnalyst Corner: Beauty’s Back! The US Beauty Market Bounces Back, with Madhav Pitaliya and John Mercer
