Insight Report 9 minutes PremiumShoppable Video: A Key Marketing Channel to Engage with Online Shoppers Coresight Research January 23, 2018 Executive SummaryShoppable video and online video marketing are becoming key marketing tools for brands, fueled by the fast growth of online video traffic. In this report: We show how online video is a convenient and effective way for brands to communicate with customers, and how online video is expected to become the main way users browse the Internet. We describe how companies are taking advantage of the growth of online video by investing in online video marketing. We feature takeaways from our interview with Karoline Gross, Founder and CEO of interactive video technology startup Smartzer. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Retail Innovation in China: Insights Presented at Shoptalk 2024More Consumers Visit Open-Air Shopping Centers as Seasons Change: US Consumer Survey InsightsCombating Inflation—Low-Income and Younger Shoppers Trade Down and Buy Less: US Consumer Survey Insights ExtraWeinswig’s Weekly: Apple Pivots to Plan “C” with the iPhone 15
