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Shoppable Video: A Key Marketing Channel to Engage with Online Shoppers


Executive Summary

Shoppable video and online video marketing are becoming key marketing tools for brands, fueled by the fast growth of online video traffic. In this report:

  • We show how online video is a convenient and effective way for brands to communicate with customers, and how online video is expected to become the main way users browse the Internet.
  • We describe how companies are taking advantage of the growth of online video by investing in online video marketing.
  • We feature takeaways from our interview with Karoline Gross, Founder and CEO of interactive video technology startup Smartzer.

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