Sector Overview: Consumer Packaged Goods — Demand Is Strong, but Companies Must Be Agile to Meet Consumers’ Needs

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Key Points

Each of our Sector Overview reports provides an essential briefing on a sector or market. In this report, we review the global consumer packaged goods (CPG) market.

  • Emerging markets, especially China, are key growth avenues for CPG companies. Oxford Economics predicts that China’s urban economic power will surpass North America’s by 2030.
  • As shoppers become increasingly focused on digital channels and more mindful about health and wellness, CPG companies need to be agile in order to respond to their needs.
  • Multinational companies, private labels and emerging local players are all fighting for share of the CPG market.
  • Economic and political uncertainties abound as we begin 2019, but secular growth will continue to underpin demand for CPG products.

Each of our Sector Overview reports provides an essential briefing on a sector or market. In this report, we review the global consumer packaged goods (CPG) market.

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