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Salesforce to Acquire Leading Analytics Company Tableau for $15.7 Billion

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Coresight Research

Key Points

On June 10, 2019 Salesforce and Tableau announced an agreement under which Salesforce would acquire Tableau for an enterprise value of $15.7 billion in stock.

  • The rationale for the acquisition is to accelerate customers’ digital transformations, enabling them to unlock data across the company, revealing deeper insights to make smarter decisions, drive intelligent customer experiences and accelerate innovation, according to the company. Worldwide spending on technologies and services to enable digital transformation is estimated at $1.2 trillion this year, reaching $1.8 trillion in 2022, according to IDC.
  • Tableau offers a self-service analytics platform with a community of more than one million members. The company expects to report revenues of $1.4 billion this year and has 4,200 employees.
  • The acquisition is expected to close during Salesforce’ 3Q ending October 31, 2019. The transaction is expected to add $350-400 million to FY 2020 revenue and reduce adjusted EPS by $0.37-0.39.
  • Salesforce is enhancing its portfolio with the proposed addition of a leading business analytics and data visualization platform to its portfolio. The acquisition will add a community of customers in a broad spectrum of industries and enhance its analytics offerings, in addition to preventing the company from ending up in a competitor’s hands.

Overview of the Acquisition

On June 10, 2019 Salesforce and Tableau announced an agreement under which Salesforce would acquire Tableau for an enterprise value of $15.7 billion in stock.

Tableau offers a self-service analytics platform with a community of more than one million members. The company expects to report revenues of $1.4 billion this year and has 4,200 employees.

The acquisition is expected to close during Salesforce’ 3Q ending October 31, 2019.

Coresight Research’s Take

Salesforce is enhancing its portfolio with the proposed addition of a leading business analytics and data visualization platform to its portfolio. The acquisition will add a community of customers in a broad spectrum of industries and enhance Salesforce’s analytics offerings, in addition to preventing the target company from ending up in a competitor’s hands.

Rationale for the Acquisition

Management says the combination of the two companies will accelerate clients’ digital transformations, enabling them to unlock data across the company, revealing deeper insights to make smarter decisions, drive intelligent customer experiences and accelerate innovation. The companies believe they are combining the leading CRM company, which enables companies to connect to their customers in new ways, with the leading analytics platform, a pioneer of self-service analytics that helps people see and understand data.

Management commented further that data is the foundation of every digital transformation, and the addition of Tableau will accelerate Salesforce’s ability to deliver customer success by enabling a truly unified and powerful view across all a customer’s data.

The combination of Salesforce’s CRM software and the Salesforce Einstein platform provides AI-powered analytics for sales and marketing while Tableau is expected to further strengthen the newly combined company’s analytics capabilities to reach a broader set of customers.

The company envisions Tableau fitting within the Analytics, BI (business intelligence) and Visualization segment in its Salesforce Customer 360 platform as depicted below. The enhanced segment is circled in the diagram.

Source: Company reports

 

Digital Transformation: A $1.8 Trillion Market in 2022

Worldwide spending on technologies and services that to enable digital transformation is projected to increase from $1.18 billion in 2019 to $1.8 trillion in 2022, representing an 11.1% CAGR, according to IDC.

Within that market, the analytics and business analytics market is worth approximately $13.2 billion, growing at a 3.3% CAGR through 2022, according to estimates from Apps Run the World. That group pegs Tableau’s market share at more than 6%, after giants such as SAS, SAP, IBM and Microsoft.

More Detail on the Proposed Transaction

Salesforce will acquire Tableau in an all-stock transaction, in which each share of Tableau Class A and Class B common stock will be exchanged for 1.103 shares of Salesforce common stock, representing an enterprise value of $15.7 billion (net of cash).

The acquisition is expected to be completed during Salesforce’s fiscal third quarter ending October 31, 2019, subject to customary closing conditions.

Salesforce updated its fiscal 2020 guidance as follows:

  • The transaction is expected to increase FY20 total revenue by approximately $350 million to $400 million. FY20 Revenue is now expected to be $16.45 billion to $16.65 billion, up 24% to 25% year-over-year.
  • The acquisition is expected to decrease FY20 non-GAAP diluted EPS by approximately $0.37 to $0.39. FY20 Non-GAAP EPS is now expected to be $2.51 to $2.53.

Following the acquisition close, Tableau will operate independently under the Tableau brand, and will continue to be led by CEO Adam Selipsky and the current leadership team.

About Tableau

Tableau was founded in 2003 and is headquartered in Seattle, Washington. Its products help people see and understand data, offering the power and flexibility to serve a broad range of use cases, from answering questions with small spreadsheets to complex enterprise business intelligence projects involving massive volumes of data. The company offers five key products:

  • Tableau Desktop: a self-service, powerful analytics product.
  • Tableau Server: a business intelligence platform for organizations.
  • Tableau Online: a hosted software-as-a-service (SaaS) version of Tableau Server.
  • Tableau Prep: a data preparation product for combining, shaping and cleaning data.
  • Tableau Public: a free cloud-based platform for analyzing and sharing public data.

In 2018, Tableau reported revenues of $1.2 billion, up 31.7%, and adjusted net income (according to the Accounting Standards Codification 606 standard) of $134.9 million.

The company possesses a marquee list of customers in diverse industries, including the following:

Source: Company reports

 

Salesforce Acquisition History

Salesforce has been an acquisitive company, with 26 selected acquisitions during 2010-2019, with a total value of more than $34 billion and averaging $1.3 billion, including the proposed acquisition of Tableau.

Source: S&P Capital IQ

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