Salesforce Expands Presence in Verticals with New Manufacturing and Consumer Goods Clouds

Executive Summary

On September 19, 2019, Salesforce announced two new industry-specific cloud-based CRM solutions: Manufacturing Cloud and Consumer Goods Cloud.

• Consumer Goods Cloud enables consumer goods companies to drive revenue growth and maximize ROI through improved retail execution.
• Manufacturing Cloud delivers a new level of business visibility and collaboration between the sales and operations teams in manufacturing companies.
• The two new cloud platforms are expected to be generally available in October 2019, with Einstein Analytics for Consumer Goods expected to be generally available in February 2020.
• The Consumer Goods Cloud broadens Salesforce’s product offerings in retail and consumer goods by providing specific functionality for improving retail execution and enhancing field rep retail stores visits, leveraging its Einstein AI technology.