Executive Summary

The Coresight Research team attended Salesforce’s Dreamforce 2019 in San Francisco from November 19 to 22. In this report, we highlight 10 key insights from the second day of the conference:

• Commerce Cloud was the centerpiece of day two. The platform is expected to receive more than 1 billion visitors in November 2019, up 40% from the prior year.
• Salesforce’s offerings for commerce sites span the gamut from predesigned templates to a customizable programming environment, which the company calls “clicks to code.”
• Salesforce’s Einstein AI (artificial intelligence) platform has enabled new functionality—Einstein Designer data influences new product designs, and product recommendations “complete the set.”.
• Customer testimonials included:
  • Travelex, which is running a “headless commerce” platform with a website and app to offer a currency-exchange service.
  • Kellogg’s, which offers a B2B app that operates like a consumer app and uses gamification to drive sales.
  • L’Oréal, which uses Salesforce’s technology and AI globally as part of its ambition to be the world’s first beauty tech company.